Want to Know Why Direct Mail Works?

Have you ever wondered why your mailbox is filled with postcards, flyers and letters from businesses big and small? Have you questioned why you continually get postcards from some of the largest retail businesses in the country week after week? Simple answer is...BECAUSE IT WORKS....AND BUSINESSES JUST LIKE YOURS ARE GROWING THEIR BUSINESSES AND MAKING MONEY FROM IT. Face it, if it didn't, work your mailbox would be empty and the US Postal Service might be out of business.

Below are 8 simple reasons why this form of marketing media is so popular and why it works so well.


Reason #1. Direct Mail Touches People Every Day!

Many people look forward to receiving their daily mail. In fact, 98 percent of consumers bring in their mail the day it’s delivered, and 77 percent sort through it immediately. In addition to that kind of exposure, Direct Mail offers these benefits.

 

Reason #2. Direct Mail is Fast, Easy, and Affordable!

You don’t have to be a Direct Mail expert with a big budget to advertise with direct mail. Also you don't need to spend a great deal of your valuable time on this project. The Direct Mail Agency takes all the guess work out. Our trained marketing consultants and graphic designers understand how to get you the best results possible, and for less than it costs for a postage stamp, we can be mailing your next postcard in as little as two weeks.

 

Reason #3. Direct Mail is Targeted!

Mass advertising (TV, print, radio, etc.) can be expensive and is not always an economical option for small businesses. Direct Mail can be more focused and targeted on a smaller group of individuals who are more likely to respond to your offer, thereby giving you more "bang for your buck."

 

Reason #4. Direct Mail is Personal!

With Direct Mail, you can address your customers by name, speak to them individually and appeal to their interests. When customers feel that you understand their needs, they’re more likely to respond. In fact, 55 percent of consumers “look forward” to discovering the mail they receive.

 

Reason #5. Direct Mail is Flexible!

From letters to postcards to brochures, there is a large variety of inexpensive and easy formats you can use to create your direct mail campaign. You can add impact by including a special offer or free sample in the envelope. You decide when to mail and who to mail to.

 

Reason #6. Direct Mail is Tangible!

Direct Mail allows you to physically place your message in your customers’ hands and encourage interaction. Along with an engaging message, you can make an unforgettable impression by incorporating elements that actively involve the customer like stickers and coupons.

 

Reason #7. Direct Mail is Measurable!

Direct Mail is one of the few media channels that gives you the ability to track the success of your campaign. It’s as simple as counting the inquiries you received or counting the number of coupons redeemed. By tracking and analyzing your results, you will see what's working and can make any adjustments that need to be made to future mailings if needed.
 

Step #8. Direct Mail Creates an Impulse to Buy.

While the internet is fast becoming a haven for low cost advertising, it cannot create the impulse to make a buying decision that direct mail marketing can. Usually, by the time they have found you on the internet, they have already made the decision to buy a particular product or service. In most cases, you will find yourself competing with many other local businesses. Direct mail is solo, which means you're not lumped in with other advertisers or competitors.