FAQ’S – Direct Mail Agency


Have Questions?

Read our FAQ Section to get Answers to Commonly Asked Questions
  • Turn Around Times

    Not only does The Direct Mail Agency have the best design, best marketing knowledge and the highest customer service at the lowest prices, we also can mail faster than anyone can as well.

    NORMAL TURNAROUND TIMELINE: Direct Mail Postcards, Brochures, Gate Fold, Bi-Fold/Tri-Fold and 4 Page Brochure Mailers.

    • Custom Design: 1-2 Business Days for Initial Proof
    • Revisions to Initial Proof: 1 Business Day Each Set of Revisions
    • Printing: 3-5 Business Days after Final Print Approval from Client
    • Mail House Services: 2-3 Business Days
    • Trucking/Shipping: See Shipping Chart Below
    • Delivery by USPS: See Below


    The final shipping time is 5-8 business days after print approval and payment in full from the client. Print approvals signed after 1:00 pm CST time are considered next business day.

    Additional Holiday Turnaround:
    Please be advised that during the Easter and Christmas seasons, our standard design and printing turnaround time MAY be extended by an additional (1-2) one-two business days due to an increase in volume. Please check with your marketing consultant on the current schedule.

    Trucking/Shipping: Most mailers are shipped freight (ready to mail) to the USPS sectional facility closest to your mailing area. Please see map below to estimate trucking time. The day your mailer ships does not count as a shipping day. Holiday trucking: Trucking will be suspended on the Friday prior to holiday weekends and will resume the following Monday. Trucking will be suspended for the day on any weekday holiday. Please budget your time accordingly.

    Calculate your Trucking Transit:

    * Please note: Please realize that storm delay, late loading, road closings and denied appointments at your USPS may result in 1 additional day of trucking.

    For the most accurate and safest estimate: Add trucking times to the 5-8 day shipping window on your mailer.

    USPS Mail Delivery: At the present time, the USPS does not guarantee a delivery time for any of its standard mail including first class. DMA will make every effort to time the trucking of your mail to its USPS Sectional Facility for your desired in the home delivery window. However, DMA cannot assume responsibility for the early or late delivery of mail. Please budget anywhere from a 1-7 day delivery window, with a 2-4 day average delivery window in most cases. *States such as Alaska and Hawaii can be longer.

  • How The Process Works

    Getting a custom direct mail marketing is easy when you work with The Direct Mail Agency! We handle all the details of your order, from design to delivery.


    Step #1: Begin Working One on One With a Marketing Consultant.
    We know how busy you are! So getting custom direct mail marketing needs to be easy and effective.

    We handle all the details of your order from design to delivery. We will discuss postage requirements, budgets, formats, quantities, timelines, mailing areas, and collect all the necessary information to design the best possible piece for your marketing campaign.

    The Direct Mail Agency has no hidden costs. Each quote you receive includes:

    • Custom Graphic Design
    • Saturation Mailing List
    • Laser Addressing
    • All Mail Sort and Preparation
    • Trucking the Mail to the Post office
    • US Postage


    Step #2: Determine the Best Prospects for your business.
    A great mailer depends on a great list.

    Our marketing consultants will work with you to determine which type of mailing list is right for you.

    Not all lists are equal. Choose to be informed. Make sure you have the right list for your needs and your list is up to date. Postage price can vary greatly on the type of list you use.

    Step #3: Develop An Eye-Popping, Attention Grabbing Postcard.
    All cards are custom designed exclusively for your business – FREE. Our online design samples are meant to give you ideas of what other successful businesses like yours are doing.

    • You can pick any of our already proven design samples and modify them with your specific information.
    • You can also submit your own designs, and we will do the printing and mailing for you.
    • Or, let us design a mailer for your business completely from scratch at no charge.


    Step #4: Let The Direct Mail Agency Handle the Mailing.
    Every week, our Finishing and Mailing Center processes hundreds of thousands of direct mail postcards, flyers and magazines. 

    Whether it’s 5,000 pieces or 500,000 pieces, we have the equipment, space and resources to effectively complete your job correctly, cost-effectively and on-time!

  • Determining Your Mailing Area

    A direct mail specialist will work with you hand in hand to help you target the area you need, with the right list.

  • Submitting Your Own Design

    You can still take advantage of The Direct Mail Agency’s turn key process and low printing and mailing rates even if you have your own design department or a designer you may work with.

    Below is our Ad Submission Specs:


    Please provide Press-Ready Files in PDF format @ 300dpi. (We will also accept 300 dpi JPG, EPS and TIFF files)

    All color artwork and/or images must be provided in CMYK (cyan, magenta, yellow, black) color mode.

    File formats must have a minimum of 300 dpi (dot per inch) resolution. Photos included in must be 300dpi also.

    Please build your press-ready files by adding 1/8 inch bleed around your postcard or flyer:
    Example: a 6 x 11 postcard will have 1/8 inch bleed on all sides and be a final size of 6.25 x 11.25

    a. Fonts must be embedded in PDF files.
    b. Fonts must be outlined or converted to paths or curves in EPS files.
    c. Some fonts have copyright restrictions and will not embed in PDF Files.

    All critical elements (text, images, logos, etc.) must be kept at least 1/2 inch inside the edge.

    Please allow 1/16″ cutting tolerance around your card. We recommend no borders due to shifting in the cutting process, borders may appear uneven

    Mailing area must be 4 inches wide of white mailing box by 3 inches tall. The mailing box area must be left white. Your return address must be in the mailing box area or clearly somewhere else on the card – see below. If using your postage permit imprint see below on how to place. If using our postage permit imprint, we will place it for you.

    Your return name and address must match exactly the return name and address originally filed with your non-profit permit.

    Click to Upload Your Designed Files:


  • Terms and Conditions


    The DMA brand is represented on each and every mailer. It is the sole discretion of DMA to accept or deny any direct mail campaign for illegal purposes and or including …. Profane, abusive, threatening, obscene, vulgar, or otherwise objectionable content, or content that may be interpreted as objectionable by the general public within a specific mailing area. DMA reserves the right to deny advertising to any organization for any reason.

    Customer is fully responsible for final proof and layout approval prior to the printing process.

    DMA is NOT LIABLE for errors in a final product caused by any of the following reasons:
    Misspelling, Grammar, Punctuation, Incorrect phone numbers or addresses or maps.

    By submitting my estimate/agreement and proof approval “I agree to the following terms”.
    I will verify with my final proof that spelling and content are correct, I am satisfied with the document layout and I understand that my document will print EXACTLY how I approved the proof. I also agree that I cannot make any changes once my order is placed, and that I assume all responsibility for typographical errors.

    INDEMNIFICATION. You agree to indemnify and hold harmless DMA, their officers, directors, employees, or agents from any and all loss, expense, or damages on any and all manner of claims, demands, actions and proceedings that may be instituted against Truth Advertising on grounds alleging that said printing violates any copyright or any proprietary right of any person.

    LIMITATION OF LIABILITY. In no event shall DMA, their officers, directors, employees, or agents, be liable for any special, incidental, indirect, or consequential damages of any kind, or for any damages whatsoever resulting from loss of use, data or profits, arising out of or in connection with DMA’s products and services.

    UNITED STATES POST OFFICE: DMA assumes no responsibility for the timely delivery of mail from the US Post Office. Please allow usually 2-7 days for the delivery of your mail once dropped at the US Post Office.

    POSTAL INCREASE: At times the US Post Office will raise it’s postage prices. These rates are beyond our control and any agreements made before this increase or multiple mailing programs.

    COPYRIGHT: The customer also warrants that any subject matter provided by the client to be printed is not copyrighted by a third party. The customer also recognizes that because subject matter does not have to bear a copyright notice in order to be protected by copyright law, absence of such notice does not necessarily assure a right to reproduce. All design ideas are the property of DMA and cannot be copied, duplicated, or reproduced in any manner without written permission from DMA. DMA reserves the right to post any mailer, designed or printed, for viewing and possible customization.

    PAYMENT: DMA requires payment in full before shipping or mailing your job. Once your job is approved it will be sent to our press department where is will be printed and addressed. However, we will place your job “on hold” status until we receive payment in full. Our standard form of payment is by check. Currently the USPS does not accept credit cards as payment for US Postage. You may pay with a credit card, but due to the extra work involved, we do charge a small convenience fee.  Balances past 90 days will be subject to 1% interest rate per month until paid in full. In the event of default by purchaser, the purchaser shall pay for the expenses of seller in the enforcement of remedies including reasonable attorney’s fees and legal expenses.

    CANCELING ORDER: When submitting designs to art department you begin the order process. If you cancel an order before we begin the design process no cancellation fee will be assessed. If you cancel after we have designed an ad for you and send you a PDF online soft proof, you will be billed for design services in the amount of $200. After you have approved your PDF online soft proof for printing, we cannot offer a refund and must bill you the full order amount. This is because we immediately send your job into pre-press production, once you approve the proof. All transactions and approval stages in our order entry process are recorded and time stamped in your customer administration section.

    OVERRUNS: We pride ourselves in shipping more than the client ordered on most occasions. We stand by a standard of 300 samples of your order to use how you wish. We ship these samples FREE. If you need more than the 300 samples we will bill you a small fee per piece and shipping of your samples.

    ONLINE PROOFING: DMA provides you with two online soft proofs. One of the first design, and the second after changes are made. The client may sign the 2nd proof with changes to release the job to the pre – press department. Changes after the 2nd proof that a 3rd online proof is required, will be billed out at an additions $35 per proof.

    DMA is not liable for color matching or ink density on screen proofs approved by the customers. Screen proofs will predict design, layout, text accuracy, image proportion and placement, but not color or density.

    DMA will try its best to match the gradient density of each color, DMA is not liable for the final appearance of a color.

    DMA will be happy to help you cancel your order prior to approval. However, orders may be eligible for cancellation upon request via email. Our Customer Service Team will inform you of any cancellation charges depending on the stage of the order.
    If job is canceled any labor hours (proof, graphics design, etc.) or administrative fees (credit cards fees, etc.) will be subtracted from your refund. Minimum is $15 ( 15%-30% of total transaction )
    Once the order has been placed successfully, No Refunds are issued for the Logo, and Graphic design services.

    LIMITS OF LIABILITY THIRD-PARTY LISTS: DMA is not liable for any losses or damages claimed through the use of our lists, or mailing services using lists that were compiled by other companies and rented out by us. Under no circumstances can DMA guarantee the validity of rented/purchased other than what is guaranteed by the company such list was purchased from. Under no circumstances shall our liability for a mailing exceed the invoice cost of such list. Compiled lists from various mailing lists of independent publishers and direct mail marketers cannot be guaranteed deliverable, nor can the outcome of any mailing be guaranteed for delivery. Further, no warranty is made with respect to lists obtained from third parties other than assignment to of whatever warranty is made by the third party and provided to us. We are not liable for any other damages or losses incurred through the list(s) provided. Complete Terms and Conditions of Mailing Lists.

    Since each order is unique to customer and has no re-sale value, All Sales Are Final. If we verify that we made an error, we will re-print the order. No Refunds or Credit.

    Customer must notify DMA within 6 business days of order acceptance to notify any defects discovered in the ordered product. In order to receive replacement Customer must return 100% of the received product within 15 days (on their own expense) from the time when the ordered product delivery was taken.
    All charges related to expedite printing (Rush Printing or Shipping) are NOT REFUNDABLE, including for those orders that are returned for any reason. All orders that are being returned must be shipped by customer’s own expense.


    – Custom Design (3 days from receiving your ad copy)
    Once we decide on your ad copy your ad will enter our design dept. This step will take between 3 – 4 days. We need to be sure we have all of your information and any logo’s, pictures, we may need.

    – Proofing (24 – 48 hour turnaround on each group of changes)
    Once your ad copy is completed we will e-mail you a first proof. We will discuss this proof with you and make any corrections or changes that need to be done. Each group of changes will take 1 day to make before we can send a new proof back to you. Once your ad is approved, you will email us a confirmation that your ad is fine to print.

    – Printing (4 day print window on most jobs)
    Once approved your piece will enter our manufacturing process where it will be proofed by our printing department one last time. It will then be printed, left to dry for 24 hours and cut for our mail processing department. This process is usually completed in as little as 4 days.

    – Addressing (2 day turnaround)
    Once printed your piece will enter our mailing process where it will be ink jet-addressed, carrier-route sorted, and trayed for your complete convenience. We will ship you the sealed trays containing your pieces along with all postal forms. All you need to do now is drop them off, along with your postage check at your local post office. You will receive an email when this process is complete. It will include tracking numbers so you will know when to expect your mailers and samples.

    – Shipping (2 – 5 days depending on your location)
    Your mailers will be shipped either Fed-Ex ground, or on a UPS Freight depending on the size of your mailer and location. Smaller orders are bundled and shipped Fed-Ex ground. Larger orders are palletized and shipped in sealed trays by UPS Freight.

    – Mailing Your Pieces For You
    DMA can also clear and ship the mail for you to your local post office or post offices thus eliminating any work on your part.

    – US Post Office Mailing (3 – 5 days)
    Please budget 3 – 5 days for your local post office to deliver your mailers “in-home.”